The Athletics Department unveiled its new website, new football uniforms and updated family of marks Wednesday to a standing-room-only crowd at the UTC Bookstore.

The department launched a new website in partnership with XOS Technologies which now features live and archived audio and video streams, live in-game statistics at athletic events, an on-line store and auction as well as many exciting features and a fresh look.  Wednesday's event was streamed live and available on GoMocs.com around the world.

Athletics Director Rick Hart explained the process and the idea behind the new looks for Mocs Athletics.

"We spent some time reviewing our department's brand and saw the need to eliminate some of the fragmentation that existed in several areas, such as with our color scheme and with some of our logos," Hart said.  "We have not changed colors.  We are simply utilizing the true old gold and navy blue that are our official school colors."

Head Coach Rodney Allison introduced senior Chris Johnson and redshirt freshman Cody Romans, both of whom modeled the football team's new uniform.  The jersey features the school's true gold color with the numerals and the word Chattanooga in navy blue trimmed in white.  The Mocs will wear white pants with dark blue shoes and white socks.  The gold jersey will serve as the team's home and away uniform shirt.

The helmets are navy blue with the new C mark.  The C is gold trimmed in blue and outlined in white.

"The uniform change has excited our players," Allison said.  "This makes them feel special, and I know come August 30 (season opener), they will be chomping at the bit to get out on that field against Carson-Newman with our new look."

Check out the photos from today's official unveiling of the new athletics logos and football uniforms in the Photo Album.