Learfield Sports recently appointed Greg Gilmer general manager, and Kristin Long account executive, for its Mocs Sports Properties entity, the athletics multimedia rights holder for the University of Tennessee at Chattanooga.
Gilmer comes to Chattanooga from College Station, Texas, where he served five years as an account executive for Learfield Sports’ Texas A&M Sports Properties’ team. His previous experience also includes serving two years as a marketing assistant for Texas A&M Athletics Department and working with Texas A&M’s 12th Man Foundation. Gilmer is a native Texan and Texas A&M University alum.
“Greg will be a terrific asset to what we’re doing in support of UTC Athletics. We’re pleased to have him lead the Mocs Sports Properties team and of course work closely with David Blackburn and the entire UTC athletics administration,” said Learfield Sports’ Vice President Pat Fagan. “Our outgoing GM, Hank Cobb, has done an outstanding job at MSP. We know he will continue to do great work at Clemson, as part of our team representing the Tigers.”
Long joins MSP with expertise gained from two other Learfield Sports’ properties. Most recently, she was sponsorship coordinator for Wildcat Sports Properties at the University of New Hampshire. Before that, she was the marketing and promotions intern for Bulldog Sports Properties at her alma mater, Mississippi State. Additionally, she brings sports marketing, promotions and communications experience to UTC from internships held with the Mississippi State University Athletic Department and the NBA’s Memphis Grizzlies.
“Kristin has what it takes to make an immediate impact with our Mocs Sports Properties team, and we’re happy to have her,” said Fagan. “She’s proven to be a valuable Learfield team member already and we feel fortunate she will continue to contribute here in Chattanooga.”
In addition to UTC, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about Learfield’s comprehensive collegiate portfolio and 40-year history, visit learfieldsports.com.