The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), recently named the Chattanooga Mocs wrestling program as one of 12 finalists for its Best of Brand Gold Standard Award.
UTC won the honor last year and is a finalist for the third year in a row. The Gold Standard Award strives to highlight college programs that have a unique approach to marketing their programs in an innovative manner.
The finalists were chosen by a committee and also include Drexel, Iowa State, Johns Hopkins, Maryland, Missouri, North Carolina, North Carolina State, Princeton, South Dakota State, Stanford and Wayland Baptist.
“Special congrats to all of the finalists in the Gold Standard category,” said NWCA Executive Director Mike Moyer. “This represents the pinnacle of social media marketing in our sport and we are so proud of the program’s efforts this year.”
“The Best of Brand field was extremely competitive this year with over 100 college programs involved in social media marketing,” said ELSM CEO Coyte Cooper. “The fact that we have so many entries indicates that we are continuing to grow our sport through a proactive branding approach at the grassroots level.”
From this group of finalists, three will be named as top programs at the NWCA Convention in Fort Lauderdale, Florida from August 1-3, 2014. The winner will be honored at a Best of Brand breakfast that focuses on highlighting the unique branding efforts implemented by programs.
For more information on the Best of Brand Awards and past winners visit the National Wrestling Coaches Association (NWCA) website at NWCAOnline.com.
UTC Wrestling’s Facebook page provides the most personal look at the program and through its posts and content has earned over 5,000 page likes. On Twitter, Chattanooga Wrestling is Chattanooga strong with over 4,200 followers and 6,000 tweets.