Courtesy: GoMocs.com

"Tradition Lives Here"! This is the motto for the current Chattanooga Men's Basketball season. This tradition includes 17 SoCon Regular Season titles, 10 SoCon Tournament Championships, 10 NCAA Tournament Appearances including advancing to the 1997 Sweet 16, five SoCon Players of the Year, six NBA Draft Picks and one unforgettable National Championship!

In recognition of all of the accomplishments of Mocs Basketball over the years, Chattanooga Athletics and the Office of Alumni Affairs invited  all former men's basketball student-athletes to the "UTC Legends Weekend", presented by Coca-Cola, the DoubleTree Hotel Chattanooga and Sterne Agee. The weekend celebration is a two-day event that includes the following schedule:

Friday, January 28
7-9 p.m.
Private Reception (invitation only) for returning players, coaches, managers and support staff

7-8 p.m.
Special Edition of Chat with the Mocs on ESPN 105.1 FM - "Voice of the Mocs" Jim Reynolds will interview former players and coaches

Saturday, January 29
4-5:30 p.m.
Reception at the Chattem Basketball Practice Facility - Open to the public, $5 per person. 

6 p.m.
Mocs vs. Elon - Special Halftime Recognition

Special thanks to Praters Flooring & InCor Design.

Legends Weekend Organizing Alums:  Zach Ferrell, Tom Losh, Herbert "Book" McCray, Wes Moore and Shane Neal.  Neal is the Senior Vice President in Chattanooga for presenting sponsor Sterne Agee. 

About Legends Weekend Neal said, "For more than 20 years I have been fortunate to be a part of a great basketball program here at UTC.  The Mocs have always been Chattanooga's team, and I am honored for my firm, Sterne Agee, to help sponsor the Legends Weekend!  It will definitely be a showcase of the Mocs longstanding history and tradition in men's basketball.  Tradition does live here."

For over 100 years, Sterne Agee has been providing investment services, taking a personal interest in clients, their families, and the community.  Emphasizing needs-based investment solutions, not product driven recommendations, the advisors of Sterne Agee educate their clients on the way to manage assets and plan for the future. Please call the local Sterne Agee branch located in the Brabson Place Building at 412 Georgia Avenue, 423-305-7471.  Sterne Agee, investments since 1901.

Located just off of US-27, offers full-service, upscale accommodations in the heart of downtown Chattanooga within blocks of the Tennessee River and Riverfront attractions, the Tennessee Aquarium, IMAX® 3D Theater, UT Chattanooga, museums, restaurants, shops, and the Convention & Trade Center. We have completed a $20 million dollar extensive renovation to our entire property in October 2008. Our beautiful new modern hotel is only 20 minutes west of Chattanooga Municipal Airport (CHA) and is convenient to the nearby downtown shuttle

Although it began more than 100 years ago, the goal of Chattanooga Coca-Cola is best described in the company's mission statement: "To carry on the historic tradition of Coca-Cola in Chattanooga by providing quality products and service at a fair price.  We should strive to always be leaders in the community with competent, determined people who love their job."

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