The University of Tennessee at Chattanooga's official athletics website, GoMocs.com, enjoyed record traffic and growth during the 2011-12 fiscal year. From July 2011 through June 2012, the website reached more viewers and had its biggest jump in visitors than any other year on the books. This is the sixth year in a row GoMocs.com has broken its annual traffic records.
GoMocs.com saw over 20% increases in both pageviews and unique visitors in the recently completed fiscal year. Pageviews topped out at a record 3.77 million in 2011-12, while unique visitors eclipsed the 500,000 mark for the first time. UTC also set records for user sessions, video views, time on site and digital revenues.
"GoMocs.com is a very important tool for our entire athletics program," stated Interim Director of Athletics Laura Herron. "It is the best way for us to easily engage our fans and supporters. Judging by the growth over the past year, it is clearly evident that GoMocs.com is accomplishing what it is meant to do."
The Mocs have spent the past five years as one of over 200 professional and collegiate sports properties who partner with Neulion (formerly JumpTV), one of the largest live streaming companies in the world. This collaboration includes the design, hosting and operations of GoMocs.com and has resulted in tremendous growth in the online brand of UTC athletics.
To understand the recent advancement of GoMocs.com, a quick overview of the terminology is needed. Traditionally, the term 'hit' was used to measure web traffic. A 'hit' is a file sent to a browser by a web server. One web page can include many files in the form of pictures, ads, etc... As a result, using 'hits' to measure traffic can be misleading and overestimate the exposure of a website.
'Pageviews' have become the more common metric for determining the reach of a website. A pageview is logged each time a visitor views a specific page on a website. One user can rack up many pageviews on a site during any one session. As shown in the graph below, GoMocs.com experienced a sharp spike in pageviews from 2011 to 2012.
Averaging over 300,000 pageviews per month, GoMocs.com saw a 24% increase from 2010-11 to 2011-12, the largest yearly growth on record. The final total number of pageviews for 2011-12 was 3,772,657. GoMocs.com set a monthly pageview record in February 2012 with 569,154, breaking the previous high of 516,806 in September 2009.
The unique visitor metric is an even more specific way of measuring traffic. It represents the number of individuals who have visited a site in a specific period of time. The graph below also shows GoMocs.com had a significant increase in unique visitors from 2011 to 2012.
Unique visitors increased by nearly 100,000 from the previous year, topping out at 570,393 in 2011-12. This 21% increase was the largest on record for GoMocs.com. The site also set a record for unique visitors in a month when 78,848 visited in September 2011.
Potential advertisers should also take notice that the average time a visitor spends on GoMocs.com continues to increase. This year's average of 3:42 is up nine seconds from last year and up over a minute from 2007-08. This means the visitors have ample time to see the advertisements on the site.
The largest reason visitors are spending more time on GoMocs.com is that video views are up 30% and closing in on the 50,000 mark. A record 49,131 videos were viewed on GoMocs.com last year. GoMocs.com created 749 on-demand video and streamed 94 events live. There were also 155 audio events streamed live. This video viewing resulted in a record number of subscriptions to MocsVision and new benchmarks in digital revenues.
As the official athletics website for Chattanooga Athletics, GoMocs.com is the best source for all information on the Mocs. It is also a viable advertising avenue for any company looking to partner with a collegiate athletics program. For more information on advertising on GoMocs.com, contact Mocs Sports Properties General Manager Hank Cobb ((423-425-5801 - firstname.lastname@example.org).